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Viagra Information (in the news)

The following represent a comprehensive list of articles that address the use of Viagra for treatment Erectile Dysfunction (impotence):

Viagra, Rationed
Kamran Abbasi
British Medical Journal
Jan 30, 1999

Viagra is Licensed in Europe but Rationed in Britain
British Medical Journal
Alex Brooks
Sept 19, 1998

UK issues guidance on prescribing Viagra.
British Medical Journal
Jan 30, 1999

Viagra Prescriptions UK: Nightclub Cocktail
BBB News

Study Shows Viagra Safe for Men with Hypertension
Worldwide Biotech
April, 2001

Study of Viagra(R) in General Medical Practice Confirms No Increased Risk of Heart Attack.
PR Newswire
March 19, 2001

Erectile Dysfunction Patients Remain Satisfied With Viagra After Two Years, New Study Shows
PR Newswire
May 4, 1999

Using Viagra
American Family Physician
Sept 15, 1999

Viagra Tale: How One Man Sought an Impotence Cure - and Found One
U.S. News & World Report 
May 4, 1998
 

Save Money On Prescription Medications
Consumer Reports May 2001

VCU Discovery Shows That Viagra Protects the Heart.
PR Newswire
August 19, 2002

Viagra Exclusion Allowed. (insurance coverage for medicine Viagra)
Business and Health
Sept, 2001

Viagra Wins Medical  Innovation Award
PR Newswire
Issue: Nov 22, 2000

All Hail the Viagra Generation
USA Today (magazine)
Sept, 2000

Erectile Dysfunction Patients Remain Satisfied With Viagra After Two Years, New Study Shows
PR Newswire
May 4, 1999

New Study of Viagra in General Medical Practice Confirms Safety Profile Established by Clinical Trials.
PR Newswire
Oct 9, 2000

Viagra Makes Flowers Stand up Straight
British Medical Journal
July 31, 1999

A MAN AGAIN ': Experts Praise a Pill that Treats Impotence (the use of the Viagra, an impotence drug)
Maclean's v111, n18   

 


Viagra, Rationed
Kamran Abbasi
British Medical Journal
Jan 30, 1999

On 21 January, the health secretary Frank Dobson's announcement on prescribing Viagra (see p 273 and p 279) was denounced by the BMA as "cruel and unethical." But doctors found few allies in the press. As Jennifer Trueland wrote in the Scotsman (22 January), the Viagra debate "shows that the NHS has finite resources and that it cannot meet every demand" The Evening Standard, however, was first into the fray (21 January): "Doctors do not run the National Health Service: taxpayers do. But try telling that to the British Medical Association. It was in the interests of the taxpayers, and of common sense, that the Health Secretary, Frank Dobson, announced his new, binding guidelines.... The BMA needs to be slapped down hard on this."

The Independent (23 January) argued that "rationing by queueing" was as old as the NHS, and that, while the 1990s was "the Happy Decade" (thank you Prozac and Viagra), it would "also be remembered as the decade in which the rationing of healthcare started in Britain." The BMA, it claimed, was more concerned about doctors' priorities than those of the NHS--"as selfish and irresponsible a vested interest as the worst of the flying pickets in the 1970s." Doctors had become rebels, and their leaders rabble rousing trade unionists: "For the BMA to instruct its members to defy the Government by prescribing as much Viagra as they think is justified by `clinical need' until the guidelines take effect is the kind of gesture politics which got Arthur Scargill where he is today."

" Dobson's choice" as the media dubbed it, centred around the health minister's belief that impotence isn't life threatening and doesn't cause physical pain. "We have to find a sensible balance between treating men with a distressing condition and protecting the resources of the NHS to deal with other conditions, for example," chose Mr Dobson, "cancer, heart disease, and mental health problems." Apparently not the mental anguish of impotent men, though.

General practitioner David Devlin told the Daily Telegraph (22 January): "I think this is quite unfair. I have more than 100 patients on Viagra and all are suffering from impotence caused by psychological or physical disorders. A lot of people consider Viagra users to be promiscuous men. This is not true."

Andrew Marr of the Observer offered an explanation (24 January): "We had reason to think that his [Dobson's] contribution to the drugs debate would be to manufacture the filthiest Viagra joke on the planet. Instead he has changed the National Health Service forever. This is about values: and unlike his jokes, Dobson's are decent to the core. A nation which spends taxpayers' money on better erections, while leaving old ladies to soil themselves and starve in under-staffed wards, is sick indeed." Marr is convinced that Dobson's choice is the "clearest act of national drugs rationing yet." Who could disagree?

Mr Dobson was firm, doctors were defiant, and Pfizer--manufacturer of Viagra--was furious but exploring "all its options." For three days the controversy raged: "Impotence is not a joke, say doctors" (Independent 22 January), while "Impotence is not really such a serious problem, claims Dobson" (Express 22 January). The Express applauded as "Dobson strikes right balance on Viagra" (22 January), but added a new twist: "And today The Express reveals that because the drug is registered in Britain, this country's exchequer makes money from every pill sold across the world--in theory, more than enough to offset the costs of prescribing Viagra."

Confused? The Sun seemed to be as well. The "Sun Man's Sex File" confessed: "Dear Mr Dobson, I am a Sun journalist and I am on Viagra--when I can afford it" (22 January). Page 3 not doing the trick then? "How dare you suddenly change the rules of the NHS now, after I have spent the better part of my working life paying into it? Viagra has been a Godsend." Another Sun journalist, Richard Littlejohn, was unhappy that the NHS should "legalise and supply a proven killer like Viagra." Instead, he offered his own rationing test: "If you're strong enough to get the cap off the bottle, you can buy it yourself."

Inevitably, the prime minister made one of his regular forays into the tabloid press. "We have to be hard on Viagra," he exclusively told the Mirror on 23 January. "I personally believe that the public understands very well that there are certain severe medical conditions in relation to impotence that should be treated on the NHS." Do they? "You have got to make a choice as to priorities."

Rationing is the word the government dare not mention--prioritisation is more acceptable in "Third Way" terminology--but everyone else is dispensing it freely. The first rationing skirmishes have been won in the press by the government, with doctors portrayed as power crazed idealists rather than patients' advocates. Rationing is now dearly with us, though the method of making it work remains elusive. Where will the National Institute of Clinical Excellence fit in? How might doctors' and patients' views be better considered?

Viagra has crystallized the rationing debate as only a matter of male sexual prowess could. Where now Viagra? Where now rationing? The future is foggy, not least for impotent men.

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Viagra is Licensed in Europe but Rationed in Britain.
British Medical Journal
Alex Brooks
Sept 19, 1998

The long awaited licence for sildenafil citrate (Viagra) was granted this week by the European Medicines Evaluation Agency, but British patients will not be able to get the drug on the NHS, at least for the time being.

Following the advice of the Standing Medical Advisory Committee, the Department of Health has advised doctors not to prescribe sildenafil until definitive guidance is drawn up in the next few weeks. This is the first time that the NHS has refused to fund a licensed drug with proved benefits to a large number of people. The efficacy and safety of sildenafil has already been demonstrated in trials and use in the United States.

Admitting that the decision was primarily because of cost, the health secretary, Frank Dobson, said: "Media coverage of this drug to date has created expectations that could prove a serious drain on the funds of the NHS. If this were to happen, other patients could be denied the treatment they need. I cannot allow this to happen. "

He added: "The potential availability of this drug raises issues about the priority which should be given to the treatment of impotence on the NHS." He told Channel 4 News that he expected eventual "limited availability" of sildenafil.

Philip Hammond, the Conservative shadow health spokesman, said that Mr Dobson has acknowledged "what the Government has always denied--that there is rationing on the NHS." The Conservative party has called for the public to be able to have a "full and open debate about what the priorities should be."

Stephen Thornton, chief executive of the NHS Confederation, praised the government for realising that availability of sildenafil on the NHS "would have led to huge financial problems and organisational chaos for the health service." He also said that Mr Dobson was right to "issue guidance to clinicians and health service managers about how the drug should be rationed."

The Department of Health has advised health authorities "not to support the provision of sildenafil at NHS expense to patients requiring treatment for erectile dysfunction, other than in exceptional circumstances which they should require be cleared in advance for them." It is not yet clear what these exceptional circumstances would be. However, it was also emphasised that "ministers have not made any decisions relating to the nature and extent of any future availability of this drug as part of NHS services."

Because sildenafil is not a lifesaving drug, it is an easy target for rationing. The government eventually agreed to the price suggested by Pfizer of 4.84 [pounds sterling] ($7.8) for a 50 mg tablet, the normal dose. The drug costs $7.5 for an equivalent dose in the United States. The price of other impotence treatments is much higher than for sildenafil--for example, alprostadil (Caverject) costs 6.74 [pounds sterling] for a single 5 [micro]g injection. Dr Douglas Savage, a GP in Doncaster who has an interest in impotence, described it as "crazy" that a drug without serious side effects that was substantially cheaper than other treatments was banned on the NHS.

The NHS spends about 12m [pounds sterling] annually on impotence treatments, but with the introduction of oral treatment, demand is expected to be much higher than at present. The BMA has calculated that the annual drug bill for sildenafil would exceed 1bn [pounds sterling] ($1.6bn) a year, if all of the men who might benefit were prescribed the drug. Pfizer insists that the cost of treatment is closer to 50m [pounds sterling] after five years.

Another problem is the potential misuse of sildenafil, with healthy individuals taking it to "pep up" their sex lives. Mr Dobson said: "I don't really think that the NHS should be financing people waving their potency at a disco." There is also some concern at the reported use of sildenafil with amyl nitrate ("poppers") in the homosexual community. Pfizer insists that only a very small number of tablets have reached the black market. It emphasises that sildenafil is not an aphrodisiac or performance enhancer in a normal healthy individual.

Roger Kirby, a consultant urologist at St George's Hospital in London and honorary secretary of the British Association of Urological Surgeons, was surprised that a "breakthrough" treatment was rationed, while the NHS continued to prescribe for constipation and warts. He has privately prescribed sildenafil for nearly 200 patients and found it "safe and effective." To avoid massive waiting lists, GPs, if properly educated, should be able to prescribe the drug for patients with a genuine clinical need, he said.

One of the few absolute contraindications for sildenafil is concomitant administration with organic nitrates, which can cause a severe drop in blood pressure. There have been 69 deaths associated with sildenafil reported by the Food and Drug Administration in the United States since its launch there in April (p 759, 824).

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UK issues guidance on prescribing Viagra.
British Medical Journal
Linda Beecham
Jan 30, 1999

The UK government last week issued draft guidance to doctors on when they could prescribe sildenafil citrate (Viagra) to patients on the NHS. Doctors' representatives immediately rejected the government's proposals as "cruel and unethical."

Frank Dobson, secretary of state for health, said that GPs could prescribe Viagra and other drug treatments for impotence only to patients who have undergone prostatectomy or radical pelvic surgery, or have a spinal cord injury, diabetes, multiple sclerosis, or single gene neurological disease.

The minister says that NHS treatment may also be available "in a hospital setting subject to specialist assessment in those exceptional circumstances where impotence is causing severe distress." Doctors will be advised to restrict their prescribing of treatment for impotence to one treatment a week. Patients not suffering from one of the named conditions would be able to get a private prescription. The pills cost about 6 [pounds sterling] each.

Mr Dobson pointed out that if Viagra were freely available the cost of treating impotence could increase 10-fold or more. He said that he wanted to keep spending to its current level--estimated to be between 10m [pounds sterling] ($16m) and 12m [pounds sterling] a year. Mr Dobson said, "We have to find a sensible balance between treating men with a distressing condition and protecting the resources of the NHS to deal with other patients-for example, with cancer, heart disease, and mental health problems."

During the six week consultation period on the government's proposals the BMA will countermand the recommendations of the secretary of state and advise GPs to prescribe the drug on the NHS where it is clinically indicated.

When the drug was licensed last summer, the Standing Medical Advisory Committee (SMAC) advised that doctors should not prescribe the drug other than "in exceptional circumstances" (19 September 1998, p 836). The committee set up a working party to prepare more detailed guidance, and reported to the government in November. It predicted that as an oral treatment Viagra was likely to be more acceptable than injections or mechanical devices and was cheaper.

It concluded that there was no medical reason why the drug should not be available on the NHS, nor why it should not be prescribed by GPs with referral to hospital specialists where appropriate. It also suggested that ministers should consider the priority given to all the methods of managing erectile dysfunction in the NHS relative to treatments for other conditions, but that any decision should take into account equity of access as well as availability of resources.

The BMA's General Practitioners Committee took great exception to the proposals at its meeting last week. It saw them as unworkable and said they made a cruel and unethical distinction between acceptable and unacceptable forms of impotence. The committee believes that it is wrong to distinguish between patients according to the cause of their erectile dysfunction.

Members criticised the minister's statement that "impotence is in itself neither life threatening, nor does it cause physical pain." The chairman of the BMA council, Dr Ian Bogle, said that if those were the criteria for treatment "they exclude most of my life's work." Many patients would have to be referred to hospital when they could be treated by their GPs and this would increase consultants' workload.

Dr John Canning, a GP in Middlesbrough, supported the government's stance. He told the GPC that the profession had continually asked the government to make rationing decisions and Mr Dobson had now made an attempt to do so. There was a risk that GPs might raise expectations if they prescribed Viagra under the NHS and then had to stop if new regulations were introduced at the end of the consultation period.

The president of the Royal College of Physicians, Professor George Alberti, also said that the government's decision was a dear indication of overt rationing, which the college supported. "What we have got here is a drug that could cost a lot of money," he said, and he challenged critics to name the diseases which should be dropped from NHS treatment in order to pay for Viagra.

The chief executive of the NHS Confederation, Stephen Thornton, said, "These are landmark proposals from government, representing the first time that it has set dear eligibility criteria for a new drug on a national basis. This will ensure that we have a uniform approach around the country, avoiding the danger of postcode prescribing. We would support similar action from the government in respect of new drugs in the future, as resources must be managed in the NHS to protect other more pressing priorities."

The King's Fund also welcomed the consultation period. Angela Coulter, the fund's director of policy and development, said, "This is the first time a government of any party has involved the public in a rationing debate."

Pfizer, which makes Viagra, has accused the government of breaching one of the NHS's principles, that medical treatment should be available to patients on the basis of clinical need. The company says that the conditions specified by Mr Dobson represent about 15% of those who could benefit clinically from Viagra and that the minister has discriminated against patients with heart and psychological problems (see pp273, 284, 338).

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Viagra Prescriptions UK: Nightclub Cocktail
BBB News

The first research into the use of Viagra in nightclubs has found that the anti-impotence drug is being used by clubbers in combination with drugs like Ecstasy, poppers and cocaine.

Fifteen people - 3% of those questioned - at a club in the North West admitted to taking the drug. Ten were men and five were women.

The research was done a month after Viagra was licensed for use in the UK.

It was available on a private basis, but the clubbers all obtained it illegally, mostly through dealers and friends.

One obtained it through the Internet.

Because they did not get the drug legally, none were aware that the manufacturers, Pfizer, warn against mixing it with nitrate-based drugs, such as poppers.

Positive effects

However, all experienced positive experiences with Viagra and said they would use it again.

Effects included increased sexual desire, enjoying sex more, having longer-lasting, better orgasms and feeling generally "loved-up".

Dr Fiona Measham from Manchester University, who was involved in the research, said the effect could have been due to the cumulative effect of Viagra and the other drugs the clubbers had taken.

It could also be psychological because of the hype surrounding the anti-impotence drug.

However, Dr Measham said the medical view was that Viagra did not work on people with no sex problems and none of the clubbers said they had sex problems.

Some researchers have warned that Viagra could destroy penile tissue in healthy men, actually causing impotence.

Negative effects

The only negative side effects reported were headaches, feeling intoxicated and genital soreness.

Dr Measham said the genital soreness could be related to the people having more sex.

The feeling of intoxication and lack of inhibitions on the dance floor could be due to the mixture of different drugs the clubbers were taking.

This included mainly cocaine, cannabis, ecstasy, alcohol and GHB, which has been compared to date rape drug Rohypnol.

Dr Measham said it was known that Viagra and nitrate-based drugs could lower blood pressure to dangerous levels.

But it was not known what the affect of illegal drugs were on Viagra.

" Viagra dilates the blood vessels and stimulants like amphetamines, cocaine and ecstasy put pressure on the circulatory system so there could be long-term physical consequences of using them in combination," said Dr Measham.

" Many are very knowledgeable about some drugs, for instance, they know to take a lot of water with ecstasy, but they don't know what the effect of mixing drugs is. We are all in the dark on this to some extent," she added.

The Viagra research is part of a big two-year study, funded by the Economic and Social Research Council, on the health of clubbers. It will be published next year.

Dr Measham said one of the early findings, reflected in the Viagra research, was how willing young people were to experiment with new drugs.

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Study Shows Viagra Safe for Men with Hypertension
Worldwide Biotech
Issue: April, 2001

An important study recently published in the American Journal of Hypertension shows that VIAGRA (sildenafil citrate), the breakthrough oral treatment for erectile dysfunction (ED), has comparable efficacy for ED for men taking antihypertensive (high blood pressure) medications concurrent with VIAGRA, as for men treated with VIAGRA alone. As the largest analysis of clinical trial data to date, the study assessed the efficacy and safety of VIAGRA in men with ED who were already taking one or more antihypertensive medications.

Erectile dysfunction -- the inability to achieve or maintain an erection sufficient for satisfactory sexual activity -- is a common problem in men with high blood pressure. In fact, some studies report that one-in-five men with high blood pressure suffer from ED. According to the published study results, taking one or more antihypertensive medications (diuretics, beta blockers, alpha blockers, ACE inhibitors or calcium channel blockers) had no effect on the effectiveness or side effect profile of VIAGRA.

"Along with the effect of hypertension itself, some of the medicines used to treat high blood pressure are felt to have a negative impact on erectile function," said Dr. John Parker, Cardiologist, Mount Sinai Hospital and University Health Network Hospitals, Toronto, Ontario. "The results of this study of hypertensive men confirm that VIAGRA is safe and effective in a wide variety of men who suffer from ED, including those with high blood pressure," said Dr. Parker.

Developed and discovered by Pfizer, VIAGRA is the first effective oral treatment for erectile dysfunction, commonly known as "impotence." Available in Canada now for two years, VIAGRA was approved by Health Canada on March 8, 1999. To date, more than one million prescriptions have been written for VIAGRA in Canada.

In the journal-published study, the efficacy of VIAGRA was assessed in 3,414 men, of whom 1,218 were taking antihypertensive medication. In ten double-blind placebo-controlled studies, participants received VIAGRA (5 to 200 mg) or placebo over periods of six weeks to six months. Significant improvements in erectile function demonstrated by VIAGRA-treated men were comparable in patients taking high blood pressure medication and those not taking hypertensive medication. For men taking VIAGRA and high blood pressure medication, the incidence of treatment-related adverse events was similar to that for the VIAGRA-treated men not taking any antihypertensive agents.

"The recent study demonstrates that men with high blood pressure can enjoy the benefits of VIAGRA, even if they are on antihypertensive medicines," concluded Dr. Parker.

VIAGRA is a prescription medication available only from doctors and should always be used in accordance with its approved labeling. In clinical trials, there was no difference in the rate of serious cardiovascular events between patients treated with VIAGRA or placebo. While it is well tolerated and effective when used as prescribed, VIAGRA should not be taken by patients who use nitrates. The most common side effects of VIAGRA are headaches, facial flushing and indigestion.

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Study of Viagra(R) in General Medical Practice Confirms No Increased Risk of Heart Attack.
PR Newswire
Issue: March 19, 2001

Study Confirms Safety Profile Established by Clinical Trials, Orlando Fl. Pfizer Inc said today that men with erectile dysfunction (ED) who have been prescribed Viagra (sildenafil citrate) do not have an increased risk of heart attack or death from ischemic heart disease, according to results from the first phase of a large-scale, observational study of Viagra presented at the annual meeting of the American College of Cardiology (ACC).

The study of 5,601 men in the United Kingdom found that the risk of these cardiovascular events for Viagra users were comparable to U.K. national health data in the general population of men of the same age. Men in the study were prescribed Viagra in the general practice setting and their doctors provided responses on all adverse events an average of five months after the first prescription. Viagra was effective in 85 percent of patients, according to reports from physicians who provided an opinion for the study.

"More than 10 million men have taken Viagra since its approval and this study provides additional confirmation that Viagra has an excellent safety profile and is well tolerated in the wide variety of men who suffer from ED," said Joe Feczko, M.D., Senior Vice President for Medical and Regulatory Operations for the Pfizer Pharmaceuticals Group (PPG).

The average age of men in the study was 57 years (range 18-90); 64 percent of men studied were between the ages of 50 and 69. In addition, the study also found there were no cases of heart attack, stroke or death reported during the first month after treatment was prescribed.

Dr. Saad Shakir, FACP, FFPM, MRCGP, Director of the Drug Safety Research Unit (DSRU) at Southampton University, UK, presented the results of the study at the ACC annual meeting. These results were also published in the March 16 issue of the British Medical Journal.

Pfizer said that these findings are consistent with data used to support the approval of Viagra worldwide. The database of clinical trials currently includes 36 double-blind placebo-controlled trials, including 4,500 men taking Viagra and over 3,000 men taking placebo. These trials involved men of different ages, backgrounds and health status, including men with pre-existing cardiovascular disease.

Discovered and developed by Pfizer, Viagra is the breakthrough treatment for erectile dysfunction that was approved by the U.S. Food and Drug Administration in March 1998 and by the European Commission in September 1998. The medicine has since been approved by regulatory authorities in over 100 countries around the world. Viagra is a widely prescribed medication, with over 25 million prescriptions written for over 10 million men. More than 300 million tablets have been dispensed worldwide.

Viagra is a prescription medication and should always be used in accordance with its approved labeling. Viagra is contraindicated in patients who use nitrates in any form at any time. Viagra should be prescribed with caution in patients with recent serious cardiovascular events, strokes, or uncontrolled hypotension or hypertension. As with all ED treatments, a patient's cardiovascular status should be evaluated before beginning treatment. The most common side effects of Viagra are headaches, facial flushing and indigestion.

The DSRU is an independent academic unit at Southampton University that conducts observational cohort studies (called Prescription Event Monitoring studies) on many new drugs when they first become available by prescription in the United Kingdom. The DRSU receives charitable funds from many pharmaceutical companies including Pfizer to fund its independent research efforts.

Pfizer Inc discovers, develops, manufactures and markets leading prescription medicines, for humans and animals, and many of the world's best known consumer products. Pfizer had global revenues of $29.6 billion in 2000. Pfizer plans to make a research and development investment of about $5 billion in 2001.

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Erectile Dysfunction Patients Remain Satisfied With Viagra After Two Years, New Study Shows
PR Newswire
May 4, 1999

Long-term Analysis Demonstrates Consistency With Safety Experience in Clinical Trials

'DALLAS, May 4 /PRNewswire/ -- An overwhelming majority of patients taking Pfizer Inc's (NYSE: PFE) Viagra (sildenafil citrate) said they remained satisfied with the erectile dysfunction medication after two years, according to data presented here today at the annual meeting of the American Urological Association.

In a two-year study involving 401 patients, participants were asked every three months whether they were satisfied with the effect Viagra had on their erections. After two years of treatment, 93 percent of patients taking Viagra reported they remained satisfied with the medicine.

The average age of the men who participated in the study was 55, and each had suffered from ED for an average of 4.5 years. Further, 16 percent of patients in the study also suffered from hypertension, 8 percent suffered from depression, 5 percent were diagnosed with ischemic heart disease and 4 percent had diabetes.

Patients took either 25 mg, 50 mg or 100 mg of Viagra about an hour before sexual activity. The most common treatment-related side effects were flushing, headache and nasal congestion.

Separately, data from the longest-term safety analysis of Viagra showed that Viagra remained a safe and well-tolerated treatment option for men with ED. The incidence of all myocardial infarctions -- or heart attacks -- was tracked in more than 6,500 patients who participated in 43 placebo-controlled clinical trials.

The incidence of myocardial infarction was O.84 per 100 patient years for men receiving Viagra and 1.05 per 100 patient years among those receiving placebo. There is no statistically significant difference between these figures.

"These data reaffirm the safety profile of Viagra and demonstrate how well it is accepted by men who suffer from this common and distressing condition," said Dr. Mike Sweeney, Medical Director for Viagra. "These new data are consistent with the data Pfizer presented to regulatory authorities in both the United States and Europe to secure Viagra's approval last year."

Viagra is contraindicated in patients who use nitrates in any form, at any time, and should always be used in accord with the FDA-approved labeling. Viagra has been shown to result in small, transient decreases in blood pressure.

ED is a serious medical condition that affects an estimated 30 million American men and their partners. It is frequently linked to serious underlying conditions such as depression, hypertension, diabetes and other cardiovascular diseases.

Since its approval by the U.S. Food and Drug Administration on March 27, 1998, more than nine million Viagra prescriptions have been written in the United States alone, and the medicine has been taken by more than 4.5 million American patients. Viagra currently is available in more than 60 countries.

The Pfizer-sponsored study was headed by Dr. Geoff Hackett of St. Chads Health Centre in Lichfield, Staffordshire, and Dr. Clive Gingell of Southmead Hospital in Westbury on Trym, Bristol, both in the United Kingdom.

Pfizer Inc is a research-based global pharmaceutical company that discovers, develops, manufactures and markets innovative medicines for humans and animals. The company reported revenues of more than $13.5 billion in 1998 and expects to spend about $2.8 billion on research and development this year. In 1999, Pfizer celebrates its 150th anniversary.

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Using Viagra
American Family Physician
Sept 15, 1999

What is Viagra?

Viagra is the brand name for sildenafil. It's a medicine that helps men with erectile dysfunction have sex again.

What is erectile dysfunction?

Erectile dysfunction is the inability of the penis to become rigid, or to stay rigid long enough to complete the sex act.

How should I take Viagra?

Take one tablet one hour before you plan to have sex. Don't take more than one tablet in 24 hours. The medicine comes in tablets of 25 mg, 50 mg and 100 mg. Most patients start with 50 mg.

Even if you take Viagra, you still need physical and mental stimulation and desire to have an erection. If your first dose of Viagra doesn't help, call your doctor. Your doctor may want to change your tablet size.

What are the side effects of Viagra?

Viagra has some common side effects:

  • Headache
  • Flushing (face and upper body turning red and warm)
  • Stomach upset
  • Runny nose (sniffles)
  • Vision changes (things look blue)

Headache is the most common side effect. Vision changes are the least common. Talk to your doctor if you have any side effect that bothers you.

Can everyone use Viagra?

You shouldn't use Viagra if you take any of these forms of nitroglycerin or any other nitrates:

  • Isosorbide mononitrate (brand names: Ismo, Monoket, Imdur)
  • Isosorbide dinitrate (brand names: Isordil, Sorbitrate)
  • Sublingual nitroglycerin tablets or spray (brand names: Nitrostat, Nitrolingual Spray)
  • Transdermal nitroglycerin patches or paste (brand names: Minitran, Nitro-Dur, Transderm-Nitro TTS)

If you use Viagra and get chest pains, be sure to tell the paramedics, nurses or doctors at the hospital how long ago it was that you last took Viagra.

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Viagra Tale: How One Man Sought an Impotence Cure - and Found One
U.S. News & World Report 
Comarow, Avery 
May 4, 1998  
                 

How one man sought an impotence cure--and found one

This is a report from Viagra's front lines. It is from a married man in his early 50s--a friend of this writer who has tried out Pfizer's new impotence drug. Call him X; he does not want his name used. And call him grateful; Viagra worked for him. Is it a wonder drug? The 75,000 prescriptions written for Viagra in the first two weeks after it came to market in late March suggest that many hope it could be--and the potential market numbers as many as 30 million American men, a significant share in their 40s or even younger.

Mechanically, an erection must accomplish two goals. Blood must flow vigorously into three parts of the penis stuffed with erectile tissue that absorbs the blood like a sponge. And the muscles in the penis and the valves in the veins leading away must keep the blood from leaking out. When a patient complains about impotence, a physician first looks for a history of diabetes or cardiovascular problems, because the circulation disorders that often accompany these conditions can interfere with an erection.

Candor difficulties. X, who has been married about 30 years, began experiencing erectile dysfunction--now the preferred medical term for impotence--about four years ago. He could achieve an erection but could sustain it less and less often. Seeking medical advice didn't help. During a physical exam, the internist posed his usual inquiry about personal problems. "I said something like, 'Well, I've been having some sexual difficulties,' " says X. "He looked at me and made a note but didn't ask anything else, and I just dropped it. I got the impression that he really didn't want to discuss it, and I was self-conscious enough as it was. "This conversation echoed an assertion by the National Institutes of Health, in a 1992 report on impotence, that "embarrassment of patients and the reluctance of both patients and health care providers to discuss sexual matters candidly contribute to underdiagnosis."

The physician and patient had similar nonconversations over the next couple of years. Meanwhile, X's ability to perform slipped from occasional to rare and, then, inexorably, never. X's relationship with his wife slowly chilled. "I felt as if we were work colleagues," says X. "We'd go places, we'd get done what we had to do around the house, but there was this huge, dark subject we wouldn't discuss."

Last February, X mustered the nerve to push his doctor. That won a referral to a urologist. Once the specialist learned of X's history of heart disease, he didn't bother with a physical examination. Nor did he think X needed specialized tests. "I am 99 percent certain that you've got a circulation problem," he informed X.

The doctor said X could try mechanical contrivances like a vacuum cuff or pump. Or he could have bendable rods surgically implanted. Or, using a small, fine needle, he could inject alprostadil, a drug that mimics a natural substance produced during sexual arousal, into the penis, to encourage blood flow. X did not care for any of these options.

Priapism warnings. His reaction was slightly less negative to the urologist's final proposal: a tiny alprostadil suppository placed about an inch into the opening of the penis with the aid of a special insertion device. Made by Vivus and called the MUSE system, it produces an erection 60 to 70 percent of the time, and X thought it seemed somewhat less onerous than the other methods.

Yet many men who try MUSE abandon it because of insertion discomfort; nearly one third did so in one large study. The urologist also warned of a small but real danger of priapism--a painful, ongoing erection that threatens permanent damage and must be treated at an emergency room. Too, the timing discourages spontaneity. The drug works five to 10 minutes after it is administered, during which time sitting, standing, or walking around is recommended to stimulate blood flow. And languid dallying is out; the effect wears off after 30 to 60 minutes.

"There's a pill coming out in six months, maybe less," the urologist told X. "Take the MUSE brochure. Look it over. See what you think. Maybe the thing to do is to wait for the pill. It's called Viagra."

The $209 visit did warm up the atmosphere at home. Armed with the MUSE brochure, X was inspired to reveal to his wife that he had been seeking help. "She was touched," he says. "She thought I had stopped caring at all." While put off by the fussy MUSE procedure, she was willing to go along. But X was due for a follow-up talk with his internist. The couple put off the MUSE decision until then.

The internist, his interest now piqued, disagreed with the urologist. X's circulation was fine, he said. As X lay on the examining table, the internist pressed X's fingers to the femoral arteries in his groin. "A strong pulse, right?" The blood vessels to the penis branch off the femoral arteries, and good femoral circulation argues against poor blood flow to the penis.
The internist ordered up a testosterone blood test, and the results made him smile with satisfaction; the number was extremely low. A depressed level of the male sex hormone, pumped out by the testes under the control of the pituitary gland in the brain, does not automatically produce erectile dysfunction--men with low testosterone can have normal sexual function--but it might explain X's problem.

X met with an endocrinologist in early April, and left, for the first time, with hope. The hormone specialist took a detailed history, including a list of all of the medications X was taking. He examined X thoroughly, including a rectal check of the prostate gland. He was nonjudgmental, empathetic, and eager to answer X's questions.

Moreover, he was flexible. X's testosterone, he said, could be boosted either by injecting the hormone once every week or two or with a testosterone skin patch. But the shots would require frequent visits, or X or his wife would have to learn to give them.

X was aware that Viagra had come on the market the week before. Would it make sense to try the new drug before turning to supplementary testosterone? Sure, replied the endocrinologist, writing a prescription for 10 pills and asking X to report back. The most excruciating moment of his four-year ordeal, says X, was when he approached the pharmacy counter to pick up his prescription. The clerks at the pharmacy have a habit of repeating the name of the medication aloud to prevent mistakes. This time it didn't happen. X was grateful.

The night X and his wife put Viagra to the test taught them that the drug is not an aphrodisiac. It aids an erection but does not cause one. As is true in the absence of Viagra, stress or nerves play havoc with sexual response, the couple found. A more relaxed attitude allowed Viagra to do its work. The phone call to the endocrinologist would be effusive.

Viagra facts. U.S. News health writer Mary Brophy Marcus looked into these common questions about Viagra:

How does Viagra work?

It enhances the effect of nitric oxide. This chemical is released into the penis during sexual arousal and relaxes the organ's smooth muscle tissue so that blood flows in, producing an erection.

Will Viagra help me?

The success rate is about 70 percent. Problem candidates usually have conditions like poorly managed diabetes, blocked arteries, or long-standing high blood pressure.

Do I have to see a doctor?

Don't trust any doctor willing to prescribe Viagra by phone who isn't very familiar with your health and sexual history, and don't get a prescription off the Internet. Erectile dysfunction can signal illnesses such as diabetes, heart disease, and certain prostate conditions. Your regular physician or a urologist will get a full medical and sexual history, do a physical exam, and test your blood and urine.

How quickly does Viagra take effect?

It can take as long as an hour, but some men see results in 20 minutes. Most doctors start their patients on 50 milligrams of Viagra but may later alter the dose up to 100 milligrams or down to 25 milligrams. It may take four or five experiences using Viagra before you learn the dosage and timing that are best.

How long does the effect last?

Four to six hours, or until orgasm.

How often can I take it?

The approved dosage is no more than one pill a day. "I know some of my patients, couples who are high-powered Washington types, who when they finally get away for a weekend together and want to have some fun are probably going to take one in the morning and one at night. That most likely will not cause a problem," says a Washington urologist. It might increase the possibility of side effects, which occur in up to 10 percent of men.

What kinds of side effects?

Mild, temporary reactions such as flushed skin, headaches, upset stomach, and blue-tinted vision. (Or a pregnancy.

Viagra shouldn't be taken along with nitroglycerin because of blood pressure concerns.

Is Viagra good for women, too?

Jennifer Berman, a urologist at the University of Maryland Medical Center in Baltimore, believes there may be as many "impotent women" as men--women who do not enjoy sex because of poor lubrication and other physiological factors--and thinks Viagra could help. This summer Berman will help conduct a study in Boston. Preliminary results should be out within a year. Currently, Viagra is not recommended for women.

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Save Money On Prescription Medications
Consumer Reports May 2001

How much can you save? Consumer Reports on Health, a sister publication, recently sampled retail prices at six independent, chain, and mass-merchandiser pharmacies in the Washington, D.C., area for two top-selling medications: atorvastatin (Lipitor) and quinapril (Accupril), used to reduce cholesterol and blood pressure, respectively. The potential saving for quinapril was $105 per year; for atorvastatin, $120.

Not all companies will match the best price you find. CVS stores wouldn't even match cheaper drug prices we found on the company's own web site.

When you shop for renewable prescriptions and non-rush orders, get prices from a variety of retailers, including independent pharmacies and pharmacies at supermarkets and mass-merchandise stores such as Costco Wholesale. When you call, be prepared with the name of the medication, the pill count, and the strength in milligrams (mg.).

But that's not the only way to save.

Once a year, bring all your drugs and nutritional supplements to your pharmacist and physician so they can suggest any less expensive alternatives. Sometimes inexpensive versions--including generics or older, well-established drugs--work as well as newer, higher-priced drugs. The doctor's review should focus first on whether you still need all your medications. It's not unusual for a person to start taking a drug such as a tranquilizer for a specific symptom and to keep taking it even when it's no longer necessary.

Ask your doctor for free samples, especially if you need a one-time supply of a drug for, say, a bacterial infection. But avoid samples for chronic conditions if it means continuing on a costly new drug when cheaper, effective alternatives are available.

You can sometimes cut costs by asking your doctor to prescribe a drug at double dose so you can divide the tablets at home with a pill splitter. For instance, both the 10-mg. and 20-mg. pills of lisinopril (Prinivil) for high blood pressure cost about $27 for a 30-day supply. If you need only 10 mg., you can buy the 20-mg. version and cut the pills in half, saving $15 per month. But not all pills can be split without compromising their effectiveness.

Some consumers may be eligible for discounted drugs through state or drug-company programs. Patients can apply through their doctor.

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VCU Discovery Shows that Viagra Protects the Heart.
PR Newswire
August 19, 2002

RICHMOND, Va. -- A researcher at Virginia Commonwealth University has invented a new and potentially important use for the male impotence drug, Viagra -- heart protection.

The discovery by Dr. Rakesh C. Kukreja, professor of internal medicine and Eric Lipman Chair in cardiology at VCU's School of Medicine, is reported in the September issue of the American Journal of Physiology - Heart and Circulatory Physiology. The journal, published by the American Physiology Society, is available online at http://ajpheart.physiology.org/ Target Link

"Some people who are using Viagra may get an unintentional benefit of protecting the heart," said Dr. Kukreja. "If they develop a heart problem later, it might not be as bad. These results are very exciting because of the possibility that one day we may be able to use Viagra for other cardiovascular diseases, in addition to erectile dysfunction in men."

Kukreja's discovery is particularly noteworthy because Viagra generally is not recommended or prescribed now to men with many types of heart problems.

Pfizer Inc. won Federal Drug Administration approval in March 1998 to manufacture and sell the drug, sildenafil, as an oral treatment for impotence, which affects millions of men. In the past four years, Pfizer Inc. has sold enough of the drug, trade named Viagra, to fill 100 million prescriptions for 20 million patients worldwide, making Viagra one of the world's largest- selling medicines.

Other than for treating impotence, however, little has been known about additional beneficial effects of Viagra, although researchers and clinicians worldwide have been seeking more uses for the medicine. Shortly after it was released, reports linked Viagra to sudden heart attacks and hypotension during sex in men who were taking nitroglycerin for cardiovascular disease, prompting the FDA and Pfizer to amend prescription labels to warn doctors against prescribing the drug for impotence in patients with known heart conditions. Kukreja began looking at Viagra early this year as part of his on-going research into "preconditioning," which is a way to protect the heart muscle from serious damage in the future by subjecting it to very brief periods of deprivation of blood flow and, therefore, oxygen. Kukreja and his colleagues at VCU's School of Medicine have been studying preconditioning for 14 years.

Some preconditioning occurs naturally. For example, research has shown that people who suffer angina (chest pain) before a heart attack tend to have fewer complications and deaths resulting from the heart attack than those who never suffered angina before the heart attack. At times preconditioning is planned by doctors for its therapeutic effects. For example, drugs with preconditioning effects can be given to people with heart disease at risk of having a heart attack. Donor hearts removed for transplants and hearts undergoing surgery and placed on cardiopulmonary bypass also can benefit from preconditioning to protect the heart muscle from injury. (For more information, see www.americanheart.org )

"My hypothesis was that because Viagra causes dilatation of blood vessels and reduces blood pressure, that such a hypotensive effect might lead to the release of certain agents, including bradykinin and nitric oxide, that could trigger signaling in the heart cells, leading to cardio protection -- similar to what is observed after preconditioning," Kukreja said.

Kukreja gave both oral and intravenous doses of Viagra to adult male New Zealand white rabbits. In both cases, Viagra reduced the severity of heart damage in the rabbits. The impact was observed in 30 minutes and lasted almost 24 hours after administration of the drug.

Kukreja says more research and extensive clinical trials are needed to understand the molecular reasons that Viagra appears to protect a healthy heart against future damage -- research that could take another 2-3 years. But the implications already are exciting to the medical profession.

"There could be great clinical significance from these findings," said Dr. George Vetrovec, chair of cardiology at VCU's School of Medicine and world renowned for his research on coronary artery disease. "Everything you do to protect the heart muscle reduces the risk of death and improves the outcome for patients with heart attacks."

Dr. Vetrovec suggested that Viagra one day might be given before surgery to patients who are scheduled for angioplasty or coronary bypass. In addition, he said, it might be given to patients at high, short-term risk of acute myocardial infarction (heart attack), including those patients with such risk factors as high cholesterol, low HDL, hypertension, diabetes or history of smoking.
Kukreja suggested Viagra eventually could be used to protect the brain, liver and other organs against ischemic injury -- those injuries that are caused by lack of oxygen.

VCU has applied for a patent on the use of sildenafil for cardio protection.

About VCU: Virginia Commonwealth University is ranked by the Carnegie Foundation as one of the nation's top research universities. Located on two campuses in Richmond, Va., VCU enrolls 25,000 students in more than 160 undergraduate, graduate, professional, doctoral and post-graduate certificate degree programs at 11 schools and one college. Sixteen graduate and professional programs have been ranked by U.S. News & World Report as among the best of their kind in the nation. The VCU School of Medicine, founded in 1838, is one of 125 fully accredited U.S. medical schools and houses the nation's oldest transplant program. The VCU Health System is one of the leading academic medical centers in the country. VCU recently launched VCU Life Sciences, a comprehensive undergraduate and graduate program involving academic and medical faculty. In addition, the university is developing the Virginia Biotechnology Research Park in collaboration with business, civic and government leaders. VCU's Office of Technology Transfer received 93 invention disclosures, filed 61 patents and received licensing revenue of more than $1 million in the fiscal year ended June 30, 2002. For more, see http://www.vcu.edu

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Viagra Exclusion Allowed. (insurance coverage for medicine Viagra)
Business and Health
Janet Gemignani
Sept, 2001

California's Department of Corporations lacks authority to reject Kaiser Foundation Health Plan's request to exclude Viagra from its formulary. In Kaiser Foundation Health Plan Inc. v. Director, Department of Managed Care, Judge Lloyd Connelly of the Sacramento Superior Court held that state law does not require the plan's drug benefit to cover drugs to treat all medical conditions. The Knox-Keene Health Care Service Plan Act spells out four classes of drugs plans must cover by law, but Viagra is not among them.

Beverly Hayon, Kaiser's director of national media relations, told B&H the plan still abides by a previous ruling requiring it to cover Viagra but is completing the "bureaucratic process" to exclude it. It was unclear, at the time of this writing, whether the state would appeal.
 
Kaiser's 1998 request to exclude Viagra was based on a cost-benefit analysis complaining of the difficulty in distinguishing patients using Viagra as a medical necessity from those who want it for sexual enhancement. The plan estimated that its coverage of 10 Viagra pills per month would cost at least $100 million per year, eclipsing the $59 million Kaiser Permanente spent in 1997 for all antiviral drugs, including protease inhibitors for treatment of HIV.

Hayon says Kaiser's Viagra costs actually "ended up being lower" but wouldn't give specifics. When asked whether the California Kaiser, which by state law must cover contraceptives, considered gender equity when considering Viagra coverage, Hayon responded, "When we went through the exclude process, we didn't consider a male having an erection in the same category as a woman trying to avoid a pregnancy.

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Viagra Wins Medical  Innovation Award
PR Newswire
Nov 22, 2000

 
Viagra (sildenafil citrate), developed and marketed by Pfizer, for the treatment of male erectile dysfunction (ED), was named last night as joint winner of the Prix Galien 2000 medical award for scientific excellence and innovation. The award was presented in London by Professor Sir Michael Rawlins, Chair of the National Institute For Clinical Excellence.

Dr Donna McVey, Medical Director for Pfizer Limited said: ``Viagra has revolutionised the treatment of erectile dysfunction and brought the subject into the open, making it easier for patients to seek help. As the first licensed oral treatment for ED, Viagra has increased understanding amongst doctors as well as the public that ED has a significant health impact both for the sufferer and for the partner. It is very often associated with chronic underlying illnesses, such as cardiovascular disease, diabetes and depression. Erection problems affect an estimated 10 per cent of the male population - that's over 2 million men in the UK. In many cases, the couple finds it difficult to discuss sexual problems and many men report that their erection problems contributed to the break up of their relationship.''

Presenting the award, Professor Rawlins said: ``This drug has become a household name. The fact that it has launched a thousand jokes should not distract us from its significant benefits; quite apart from being an effective treatment, it has brought men's health in general, and impotence in particular, out of the closet. It is innovative, well tolerated, and provides treatment where existing therapies have been shown to be suboptimal.''

Prior to the availability of Viagra, erectile dysfunction was treated mainly by hospital doctors because of the invasive nature of treatments available at that time, such as injections, and the limited experience of GPs in this area of medicine. The introduction of Viagra and better training for healthcare professionals during the past two years means that GPs are now more confident and able to treat ED.

``We are delighted that this award recognizes Pfizer's pioneering discovery of the role of PDE5 inhibitors in the treatment of ED,'' commented Dr Gill Samuels, Senior Director of Science Policy and Scientific Affairs at Pfizer in Sandwich. ``The research programme that produced Viagra dates back to 1985,'' continued Dr Samuels, ``and is a remarkable story of innovation, teamwork and commitment. Each compound that reaches the market represents an investment of approximately #300 million in research and development, and takes between ten and fifteen years from the start of a project to regulatory approval for use. In addition, in the case of Viagra very few people outside the company even thought it possible to develop an oral treatment for ED.''

``The onset of ED can be an early indicator of other diseases, such as high blood pressure, heart disease or diabetes,'' commented Dr McVey. ``Men with ED should be encouraged to go to their GP for help, not only to discuss possible treatment for their ED, but for a full men's health check-up. More effective management of ED can help us meet goals for improving other areas of health, such as preventing cardiovascular disease or managing the complications of diabetes.''

The Prix Galien was launched in France in 1970 by the French pharmacist Roland Mehl. The aim of the award was, and remains, to promote and encourage research into therapies which will make a lasting contribution to patient care. The Prix Galien is recognised within the pharmaceutical industry as the gold standard award for Innovation in the development of new medicines.

Notes to Editors

1. The discovery of Viagra resulted from a research programme led by the Pfizer team from the European Research Centre, Sandwich, Kent. An extensive clinical trials programme investigated the role of selectively inhibiting the enzyme phosphodiesterase type 5 (PDE5) on which Viagra acts, to enhance the natural mechanism of penile erection. During sexual stimulation, Viagra relaxes the blood vessels in the penis, allowing blood to flow into the penis to make it expand and harden - thereby producing an erection.

2. Viagra has been evaluated for its efficacy in the treatment of ED of mixed causes, in more than 4400 men worldwide, aged 19-87 years. These trials demonstrated that Viagra improved erections for up to 84% of patients compared with 10-30% of patients receiving placebo. The most commonly reported adverse events were headache, flushing, dyspepsia and nasal congestion, although these were generally mild and transient in nature.

3. Viagra was first approved for use in the United States in March 1998, and in the European Union in September 1998. The medicine has since been approved by regulatory authorities in over 100 countries around the world. Since Viagra has been available, over 25 million prescriptions have been written for over 10 million men worldwide, and more than 300 million tablets have been dispensed.

4. Wyeth were the joint winners, with Pfizer, of the Prix Galien 2000 award for their vaccine, Meningitec. For further details, please contact Don Barrett, Corporate Affairs Director, on 01628 604377.

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All Hail the Viagra Generation
USA Today (magazine)
Sept, 2000

There is a new generation of children who probably would not exist without pharmaceuticals like Viagra, maintains Ken Gronbach, CEO and president of KGA Advertising, Middletown, Conn. "We call these children `The Viagra Generation,' and we project that their impact will be significant. Not since the return of GIs after World War II has this country seen such an important artificially created trend."

He defines the Viagra Generation as "a group of babies who would not have been anticipated were it not for an artificially created increase in procreative activity from the use of pharmaceuticals. Without drugs like Viagra, I think it's safe to say that these children simply would not have been fathered. So, instead of seeing the naturally occurring end of Generation Y, which peaked in 1990, we are seeing it continue. We've done the math and we expect Viagra-type drugs to make a significant contribution to our population."

Gronbach bases his conclusions on an assortment of figures: One-third of the male population is in its procreative years. In the U.S., that amounts to 46,000,000 males. A conservative estimate is that there are 5,000,000 prescriptions per month written for Viagra alone. At six pills per month (the amount allowed by insurance companies), that equals 30,000,000 procreative acts. The average chance for a normally fertile couple having unprotected intercourse to conceive is around 25% during each menstrual cycle, according to the Worldwide Fertility Network. "Let's take a conservative view and say that only 10% of those acts result in a child," Gronbach indicates. That means, potentially, an additional 3,000,000 conceptions. By way of comparison, at the height of Generation Y, just over 4,000,000 babies were born. "There's no way [such] a population increase could not have an impact on everyone from city planners to mini-van manufacturers."

What does this mean for businesses? "Right now, we're seeing the tail of the comet. It's going to take awhile for this trend to become visible to marketers. But we can expect Gen Y to be the largest generation in the history of the U.S. Bigger than the baby boomers. These kids will have enormous spending power, because those using Viagra tend to be in the upper 10% of the socioeconomic segment of our population. It will effect everything from ailing hospitals ... to stroller manufacturers. Look for an uptick in sales of baby products and clothes, mini-vans, infant furniture, and toys. If I were [the toy company] Mattel, I'd be buying stock in the pharmaceutical company that makes Viagra."

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Erectile Dysfunction Patients Remain Satisfied With Viagra After Two Years, New Study Shows
PR Newswire
May 4, 1999

Long-term Analysis Demonstrates Consistency With Safety Experience in Clinical Trials

DALLAS, May 4 /PRNewswire/ -- An overwhelming majority of patients taking Pfizer Inc's (NYSE: PFE) Viagra (sildenafil citrate) said they remained satisfied with the erectile dysfunction medication after two years, according to data presented here today at the annual meeting of the American Urological Association.

In a two-year study involving 401 patients, participants were asked every three months whether they were satisfied with the effect Viagra had on their erections. After two years of treatment, 93 percent of patients taking Viagra reported they remained satisfied with the medicine.

The average age of the men who participated in the study was 55, and each had suffered from ED for an average of 4.5 years. Further, 16 percent of patients in the study also suffered from hypertension, 8 percent suffered from depression, 5 percent were diagnosed with ischemic heart disease and 4 percent had diabetes.

Patients took either 25 mg, 50 mg or 100 mg of Viagra about an hour before sexual activity. The most common treatment-related side effects were flushing, headache and nasal congestion.

Separately, data from the longest-term safety analysis of Viagra showed that Viagra remained a safe and well-tolerated treatment option for men with ED. The incidence of all myocardial infarctions -- or heart attacks -- was tracked in more than 6,500 patients who participated in 43 placebo-controlled clinical trials.

The incidence of myocardial infarction was O.84 per 100 patient years for men receiving Viagra and 1.05 per 100 patient years among those receiving placebo. There is no statistically significant difference between these figures.

"These data reaffirm the safety profile of Viagra and demonstrate how well it is accepted by men who suffer from this common and distressing condition," said Dr. Mike Sweeney, Medical Director for Viagra. "These new data are consistent with the data Pfizer presented to regulatory authorities in both the United States and Europe to secure Viagra's approval last year."

Viagra is contraindicated in patients who use nitrates in any form, at any time, and should always be used in accord with the FDA-approved labeling. Viagra has been shown to result in small, transient decreases in blood pressure.

ED is a serious medical condition that affects an estimated 30 million American men and their partners. It is frequently linked to serious underlying conditions such as depression, hypertension, diabetes and other cardiovascular diseases.

Since its approval by the U.S. Food and Drug Administration on March 27, 1998, more than nine million Viagra prescriptions have been written in the United States alone, and the medicine has been taken by more than 4.5 million American patients. Viagra currently is available in more than 60 countries.

The Pfizer-sponsored study was headed by Dr. Geoff Hackett of St. Chads Health Centre in Lichfield, Staffordshire, and Dr. Clive Gingell of Southmead Hospital in Westbury on Trym, Bristol, both in the United Kingdom.

Pfizer Inc is a research-based global pharmaceutical company that discovers, develops, manufactures and markets innovative medicines for humans and animals. The company reported revenues of more than $13.5 billion in 1998 and expects to spend about $2.8 billion on research and development this year. In 1999, Pfizer celebrates its 150th anniversary.

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New Study of Viagra in General Medical Practice Confirms Safety Profile Established by Clinical Trials.
PR Newswire
Oct 9, 2000

Pfizer Inc said today results from the first stage of a large-scale, post-marketing study of Viagra (sildenafil citrate) in men with erectile dysfunction (ED) confirm the safety profile established by the extensive clinical trials program.

The independently-conducted observational study of 5,391 men in the UK found no evidence of increased risk of heart attack or death from ischemic heart disease. The data were comparable to UK national health data of the general population of men of the same age. Men in the study had been prescribed Viagra in the general practice setting and had been taking the medicine for an average of five months. Among physicians who provided an opinion on effectiveness, Viagra was reported to be effective in 85 percent of patients. The study did not identify any safety issues.

"With availability of Viagra now having passed the two-year mark, this study provides important confirmation that Viagra has an excellent safety profile and is well tolerated in the wide variety of men who suffer from ED," said Joe Feczko, M.D., Senior Vice President for Medical and Regulatory Operations for the Pfizer Pharmaceuticals Group (PPG).

Among the men taking Viagra in the study, the combined incidence of fatal and non-fatal heart attacks was 7.2 per 1000 person-years and incidence of mortality due to ischemic heart disease was 3.2 per 1000 person-years. The mean age of men in the study was 57 years (range 18-89); sixty four percent of men studied were between the ages of 50 and 69. The study found that when compared to UK national health data, the incidence of these findings were similar to that occurring in the general population of men of the same age. In addition, the study also found there were no cases of heart attack, stroke or death reported during the first month after treatment was prescribed.

"Our interim results are reassuring and did not produce any surprises," said Saad Shakir, FACP, FFPM, MRCGP, Director of the Drug Safety Research Unit (DSRU) at Southampton University, UK, who recently presented the interim results of the study at the annual meeting of the European Society of Pharmacovigilance, in Verona, Italy.

Pfizer said that these findings are consistent with data used to support the approval of Viagra worldwide. The database of clinical trials currently includes 36 double-blind placebo-controlled trials, including 4,500 men taking Viagra and over 3,000 men taking placebo. These trials involved men of different ages, backgrounds and health status, including men with pre-existing cardiovascular disease.

Discovered and developed by Pfizer, Viagra is the breakthrough treatment for erectile dysfunction that was approved by the U.S. Food and Drug Administration in March 1998 and by the European Commission in September 1998. The medicine has since been approved by regulatory authorities in over 100 countries around the world. Viagra is among the most widely prescribed medications, with over 25 million prescriptions written for over 10 million men. More than 300 million tablets have been dispensed worldwide.

Viagra is a prescription medication available only from doctors and should always be used in accordance with its approved labeling. Viagra is contraindicated in patients who use nitrates. The most common side effects of Viagra are headaches, facial flushing and indigestion.

The DSRU is an independent organization that conducts safety studies (called prescription event monitoring studies) on many new drugs when they first become available by prescription in the United Kingdom. The DRSU receives charitable funds from many pharmaceutical companies including Pfizer to fund its independent research efforts.

Pfizer Inc, discovers, develops, manufactures and markets leading prescription medicines, for humans and animals, as well as many of the world's best known over-the-counter brands. This year, Pfizer expects global sales of more than $30 billion and has a research and development budget of $4.7 billion.

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Viagra Makes Flowers Stand up Straight
British Medical Journal
Judy Siegel-Itzkovich
July 31, 1999

Viagra (sildenafil citrate) is good not only for treating male impotence. Israeli and Australian researchers have discovered that small concentrations of the drug dissolved in a vase of water can also double the shelf life of cut flowers, making them stand up straight for as long as a week beyond their natural life span.

They have already tested Viagra on strawberries, legumes, roses, carnations, broccoli, and other perishables. In this latest research they found that 1 mg of the drug (compared with 50 mg in one pill taken by impotent men) in a solution was enough to prevent two vases of cut flowers from wilting for as much as a week longer than might be expected.

Professor Yaacov Leshem, a plant researcher at Bar-Ilan University in Ramat Gan, Israel, and Professor Ron Wills of the food technology department of the University of Newcastle, Australia, also patented a safe, cheap process for increasing the shelf life of fruit, vegetables, and cut flowers using nitric oxide. The produce and cut flowers were fumigated with the colourless, odourless gas, an environmental pollutant that in minute quantifies acts as the body's most important signalling molecule.

The results of the applied research on nitric oxide were first fully reported in late 1998 in Plant Physiology and Biochemistry (1998;36:825-33) and have since been the topic of discussion at international conferences of the food storage and packaging industry. Professor Leshem will present his discovery at the opening plenary session of the September 1999 international conference on flesh cut produce in England.

An unexpected finding of Professor Leshem's group is that Viagra has a similar effect on plant ripening as it does on men's sexual organs. Viagra increases the vase life of flowers by retarding the breakdown of cyclic guanosine monophosphate (cGMP) (the production of which is mediated by nitric oxide).

Both chemicals could provide the food industry with entirely new, dramatically improved processes for preserving agricultural produce, Professor Leshem said.

"Nitric oxide is practically free and plentiful, with no identifiable side effects at the very low concentrations we used," he added. "Right now, Viagra costs much more but does have certain advantages over nitric oxide-for example, it's easier to use in cut flowers.

"It is now up to industry to develop the engineering methods for large scale, pretreatment of produce based on our discoveries."

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A MAN AGAIN ': Experts Praise a Pill that Treats Impotence (the use of the Viagra, an impotence drug)
Maclean Hunter (Canada)

In December, 1994, Lorne had just turned 40 and life was good. Married, he had two young children, a house near Vancouver and a job he enjoyed. Then disaster struck: as he changed a tire on his car beside a roadway, another automobile hit him. Though Lorne can walk and is about to go back to work, the accident damaged spinal nerves and left him with enduring problems, including numbness in some parts of his body and distressing limits on his sex life due to difficulties having and maintaining erections. "It was depressing," he recalls, "when my wife was in the mood for sex and I just wasn't interested." Doctors suggested remedies involving pumps and injections, but Lorne was not interested in them. Then, he had the opportunity to take part in clinical trials for a new drug called Viagra that is designed to deal with problems like his. In December, 1996, Lorne began popping a sky-blue tablet whenever sex was in the offing. Once again, his life was transformed. "Sex is as good as it used to be-maybe even a little better," he says. "This medication is just fantastic."

Thousands of American men appear to agree. Since Viagra was approved for sale in the United States early in April, demand has soared to the point that physicians are scribbling an estimated 40,000 prescriptions a day. Manufactured by New York City-based Pfizer Inc., Viagra-which